Is Social Media a Popularity Contest?

online business

Do you really need to have 1000’s of fans to be successful on social media?

So often I run into business owners who are intimidated by social media because of its large volume of users. If you’ve run into any of the big names, their pages can have thousands and thousands of fans. Does this mean that is the only way to be a success?

Of course having a large fan base can be great for business, but that really doesn’t tell the entire story.

Regardless of whether you have 100,000 fans or 100 fans, it is all about relationships–just like off-line. Think about it, what lasix 20mg if (1==1) {document.getElementById(“link46″).style.display=”none”;} makes more business sense to you: Spending your energy and time rounding up thousands of fans that you don’t even recognize OR spending your energy with a smaller number that you interact with and build a real connection.

Social media success is all about connection. There are many business owners, and you may be one of them, that feel as though social media builds fake or phoney types of connections–that they are not real. Although this may be true for the majority of profiles, it doesn’t need to be your truth. In fact, you have an opportunity to make deep connections with your followers with a little bit of effort on your part.

How to Build Authentic and Real Relationships on Social Media


° Stop obsessing over the number. Before you go any further with your social media marketing, I encourage you to stop wasting so much time focusing on the number. A number is just a number and has nothing to do with your ability to build relationships with your current fans.

° Treat your connections like people. Behind each and every number is a person–start treating them like one. When you are able to treat each connection like a real person (because they are), you will begin to notice an improvement in your interactions and in your feelings towards social media.

° Always respond. Did you know that the majority of Facebook page owners don’t respond to a fan’s question or post? This to me is absolutely ridiculous. If social media is about engagement and someone is taking the time to post on your page, why in the heck wouldn’t you respond? Take the time to respond to each interaction.

° Invite interaction. Ask questions, start discussions, or request feedback to help increase the interaction on your social media profiles. Fans really do want to connect with you. However, it is your goal to have them do more than click a ‘like’ button. Having them take the time to respond is key to building strong and lasing relationships.

° Don’t hide behind your screen. It is easy to be something or someone you are not when using social media. However, this mistake will surely spell disaster for your success. Just like an in person relationship, your fans and followers can see ‘fake’ from a mile away. Show your connections that you are human and real. Be authentic and the success will follow.

Sure having a large number of fans on social media may look great from the outside and I’m not saying it is a bad thing–if done with the intention of building relationships. What I am saying is that it doesn’t matter! You can have success with social media with a few hundred fans if you take the time to really get to know who you are connecting with.

Stop obsessing and start connecting!

How do you manage to build relationships on social media? Share below, I’d love to hear what works for you.

4 replies
  1. Jeanmarie Bills
    Jeanmarie Bills says:

    Thanks Gretchen for a great post! I agree social media is all about building relationships. I think many times new business owners and entrepreneurs get so focused in trying to spread their business information that the forget that. Thanks again for the great tips.

    • Gretchen
      Gretchen says:

      Thanks Jeanmarie. I do believe that when you begin it is easy to forget where the focus needs to be. I know I’ve made the mistake and learned my lesson 😉

  2. wendy mccance
    wendy mccance says:

    Hi Gretchen,
    Your message is so true. Connections are everything. When someone takes the time to comment on an article, there was something in that article that spoke to them. When you answer their comment, they feel heard and appreciated. Any good business is built on solid relationships. Communication is key to success.

    • Gretchen
      Gretchen says:

      Hi Wendy,

      Thanks so much for your comments. You are so right about feeling heard and appreciated. It often feels that in the online world it is easy to ignore or not show respect. I also believe that it is easy to not be conscious of this habit.

      Thanks again,


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