7 Tips to Consistently Grow Your Small Business

While we would all love a get rich quick scheme that actually worked, the truth is that for entrepreneurs, consistency is key.

Showing up, doing the work, and doing it well is the only way to grow sustainably and ensure that you can continue to be your own boss long term.

However, for many women entrepreneurs, it’s not that simple, is it? You have lots of other commitments, possibly including children and a spouse, you have financial obligations and contracts to fulfill each month, and you have meetings and requirements for your time that all pull away from your ability to focus on growth and strategy.

These are 7 ways to grow your business with persistence without sucking up all of your time, money, and energy.

  1. Schedule time for the big picture regularly. Pick a time on your calendar weekly where you can sit down, undisturbed by distractions, and think about where you’re going and what actions you need to take to get there.
  2. Know your finances. By getting a firm grip on your expenses, profit margins, and cash flow, you’ll know where you should focus your time, energy, and investments.
  3. Set macro goals and micro plans. Many entrepreneurs feel bogged down by marketing plans. They tend to be big and unwieldy and change-resistant. Instead, try making small action plans for today or this week that work toward the larger goals you set during your big picture planning time that we talked about in Tip 1.
  4. Enable your team to help you grow. If you have contractors or employees, think of them as assets to help you either multiply your growth or stunt your growth. The choice is yours. Communicate to team members that you want them to help you spot areas where you can improve or grow, and then give them incentives to help you reach your goals.
  5. Encourage repeat customers. It’s common knowledge that people who have bought from you in the past are much more likely to buy again from you in the future. And yet, many of my clients aren’t focused on nurturing those relationships because they are already thinking about getting the next customer or client. Have a protocol to offer them VIP packages or one-on-one services regularly because engaging them is key to your sustainable growth.
  6. Keep learning. Successful business owners take time regularly for filling in their knowledge gaps and continuing to get smarter about running their companies. Whether it’s taking an online course, working with a coach, or attending a conference, keep investing in yourself.
  7. Change directions consistently. While showing up and doing the work everyday is the most important thing, if you don’t have the right strategy, you might as well be hitting your head against the wall over and over again. During your regularly scheduled planning time, take a look at where you might need to change course. This does not mean reinventing your whole business model. Simply pinpoint what’s not enabling growth and fix it. Then fix it again if you need to until it works.

By implementing these simple tips, you’re going to feel a shift in both your stress level and the level of growth you have the ability to achieve.

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To your life without limits,

Elena

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